Visual communication & problem solving through a variety of design tools.

Creature Bike

Creature Tour

Bill's Wheels Surf

Bill's Wheels Patches

Bill's Wheels Will Crush You

Bill's Wheels Christmas


My love for skateboarding and skateboard art started at Bill’s Wheels in the early 80’s. I would hang out daily studying the wall of board graphics, and racks of t-shirts. Bill eventually decided if I was there ever day he might as well put me to work. I began selling boards, and Santa Cruz stood out because of the Jim Phillips art. I was good at drawing, so I began designing Bill’s Wheels t-shirts. When N.H.S approached Bill to start mail order, I took my other interest computers, and figured out how to layout catalogs. After years of retail I left to work for Sessions as a graphic designer. I quickly moved up to Senior Designer and was in charge of all the print ads, as well as designing t-shirts, catalogs, and other marketing materials. I also photographed the entire snow line and prepared the images for the website. After Sessions I started freelancing websites until I returned to Bill’s Wheels. I ran Bill’s social media accounts as well as designed t-shirts, board graphics, marketing materials, and in store signage. Currently I freelance graphic design for Bill’s Wheels, and other action sport brands.

Jon Jochens - YouTube video